:root{
  --bg:#FAFBFC; --ink:#16191D; --ink-soft:#3A3F46; --mute:#767C83; --mute2:#8A9097;
  --line:#DDE3E9; --line-2:#CBD2D9; --gold:#B68A3E; --gold-2:#E2CB95;
  --dark:#131821; --dark-2:#171D27; --dark-gold:#CBA75E; --num:#E0E6EC;
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{margin:0;font-family:'Spectral',Georgia,serif;font-weight:300;color:var(--ink);background:var(--bg);
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;}
::selection{background:var(--ink);color:var(--bg);}
a{color:inherit;}
img{display:block;max-width:100%;}
.arch{font-family:'Archivo',sans-serif;}
.mono{font-family:'IBM Plex Mono',monospace;}
.diamond{display:inline-block;background:var(--gold);transform:rotate(45deg);}
@keyframes wahLine{from{transform:scaleX(0);}to{transform:scaleX(1);}}
[data-reveal]{opacity:0;transform:translateY(28px);transition:opacity .9s ease, transform .9s cubic-bezier(.16,1,.3,1);}
[data-reveal].in{opacity:1;transform:none;}

/* nav */
header.nav{position:fixed;top:0;left:0;right:0;z-index:100;display:flex;align-items:center;justify-content:space-between;
  padding:20px 48px;border-bottom:1px solid rgba(0,0,0,0);
  transition:background .6s linear, border-color .6s linear, backdrop-filter .6s linear;}
.nav .brand{text-decoration:none;display:flex;align-items:baseline;gap:12px;}
.nav .brand .w{font-family:'Archivo',sans-serif;font-weight:600;font-size:19px;letter-spacing:.34em;color:var(--ink);text-transform:uppercase;transition:color .5s linear;}
.nav .brand .s{font-family:'IBM Plex Mono',monospace;font-size:9.5px;letter-spacing:.32em;color:#9AA2AB;text-transform:uppercase;}
.nav nav{display:flex;align-items:center;gap:40px;}
.nav nav a{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.22em;text-transform:uppercase;color:var(--ink);text-decoration:none;transition:color .3s, border-color .3s;}
.nav nav a.dim{color:var(--mute2);}
.nav nav a:hover{color:var(--gold);}
.nav .cta{border:1px solid var(--ink);padding:11px 20px;letter-spacing:.2em !important;transition:background .3s,color .3s,border-color .3s;}
.nav .cta:hover{background:var(--ink);color:var(--bg);border-color:var(--ink);}
/* nav frosted (scrolled onto light page) → dark text */
.nav.scrolled .brand .w{color:var(--ink);}
.nav.scrolled nav a{color:var(--ink);}
.nav.scrolled nav a.dim{color:var(--mute2);}
.nav.scrolled nav a:hover{color:var(--gold);}
.nav.scrolled .cta{border-color:var(--ink);}
.nav.scrolled .cta:hover{background:var(--ink);color:var(--bg);}

/* buttons */
.btn-dark{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--bg);
  background:var(--ink);text-decoration:none;padding:17px 30px;display:inline-flex;align-items:center;gap:12px;transition:background .3s;border:none;cursor:pointer;}
.btn-dark:hover{background:#000;}
.btn-underline{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink);
  text-decoration:none;border-bottom:1px solid var(--line-2);padding-bottom:4px;transition:border-color .3s;}
.btn-underline:hover{border-color:var(--ink);}

/* hero */
.hero{position:relative;min-height:100vh;display:flex;align-items:center;overflow:hidden;background:var(--bg);}
.hero-photo{position:absolute;top:0;right:0;bottom:0;width:46%;overflow:hidden;z-index:0;}
.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:center 18%;filter:contrast(1.03) brightness(.99);transform:scale(1.04);animation:heroKen 30s ease-out both;}
.hero-photo .hero-cap{position:absolute;left:0;bottom:0;padding:28px;z-index:2;}
@keyframes heroKen{from{transform:scale(1.04);}to{transform:scale(1.10);}}
.hero-frame{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:58% 22%;
  opacity:0;transition:opacity 1.1s ease-in-out;will-change:opacity;}
.hero-frame.on{opacity:1;}
/* g-02 source frame sits larger/higher — scale its DISPLAY down + nudge to match the other four,
   and feather the edges so the photo boundary fades instead of showing a hard line */
.hero-frame[src$="g-02.jpg"]{
  transform:scale(0.86) translateY(4%);
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 5%,#000 95%,transparent 100%),linear-gradient(180deg,transparent 0,#000 5%,#000 95%,transparent 100%);
  -webkit-mask-composite:source-in;
  mask-image:linear-gradient(90deg,transparent 0,#000 5%,#000 95%,transparent 100%),linear-gradient(180deg,transparent 0,#000 5%,#000 95%,transparent 100%);
  mask-composite:intersect;
}
.hero .grain{position:absolute;inset:0;opacity:.06;pointer-events:none;mix-blend-mode:overlay;z-index:2;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");}
/* horizontal scrim: dark left (text) + lighter focal pool center + darkened right edge */
.hero .scrim{position:absolute;inset:0;z-index:1;background:
  linear-gradient(90deg, rgba(19,24,33,.95) 0%, rgba(19,24,33,.80) 22%, rgba(19,24,33,.40) 46%, rgba(19,24,33,.40) 58%, rgba(19,24,33,.80) 84%, rgba(19,24,33,.94) 100%),
  linear-gradient(0deg, rgba(19,24,33,.66) 0%, rgba(19,24,33,0) 38%, rgba(19,24,33,0) 80%, rgba(19,24,33,.34) 100%);}
/* radial vignette — navy-tinted, darkens corners, focuses the eye on the growth */
.hero .vignette{position:absolute;inset:0;z-index:1;pointer-events:none;
  background:radial-gradient(118% 128% at 56% 40%, rgba(19,24,33,0) 34%, rgba(19,24,33,.62) 100%);}
.hero .content{position:relative;z-index:3;padding:116px 48px 52px;max-width:600px;animation:heroRise 1.1s cubic-bezier(.16,1,.3,1) both;}
@keyframes heroRise{from{opacity:0;transform:translateY(22px);}to{opacity:1;transform:none;}}
.hero h1{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(36px,4.4vw,62px);line-height:1.02;letter-spacing:.005em;text-transform:uppercase;margin:0;color:var(--ink);}
.hero .rule{width:84px;height:1px;background:linear-gradient(90deg,var(--gold),var(--gold-2) 50%,var(--gold));margin:26px 0 22px;transform-origin:left;animation:wahLine 1.2s cubic-bezier(.16,1,.3,1) .3s both;}
.hero p{max-width:480px;font-size:17px;line-height:1.65;color:var(--ink-soft);margin:0 0 30px;font-weight:300;}
.eyebrow{display:flex;align-items:center;gap:14px;margin-bottom:24px;}
.eyebrow .diamond{width:6px;height:6px;}
.eyebrow span.lbl{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.3em;text-transform:uppercase;color:var(--mute);}
.imgcap{font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:.24em;text-transform:uppercase;color:rgba(255,255,255,.9);
  border:1px solid rgba(255,255,255,.4);padding:9px 14px;background:rgba(0,0,0,.28);}

/* hatch placeholder */
.hatch{position:relative;overflow:hidden;background-color:#EBEEF1;
  background-image:repeating-linear-gradient(135deg, rgba(0,0,0,0.035) 0px, rgba(0,0,0,0.035) 1px, transparent 1px, transparent 13px);}
.hatch img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;}
.hatch .cap{position:absolute;inset:0;z-index:2;display:flex;align-items:flex-end;padding:24px;}
.hatch .cap span{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:rgba(0,0,0,.5);
  border:1px solid rgba(0,0,0,.18);padding:8px 12px;background:rgba(255,255,255,.45);}

/* trust */
.trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg);}
.trust .row{max-width:1280px;margin:0 auto;padding:26px 48px;display:flex;align-items:center;justify-content:center;gap:34px;flex-wrap:wrap;}
.trust .row span.t{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.26em;text-transform:uppercase;color:var(--ink-soft);}
.trust .row .diamond{width:5px;height:5px;}

/* sections */
section{}
.wrap{max-width:1280px;margin:0 auto;}
.sec-eyebrow{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.3em;text-transform:uppercase;color:var(--mute);}
.sec-h2{font-family:'Archivo',sans-serif;font-weight:500;line-height:1.0;letter-spacing:.01em;text-transform:uppercase;margin:22px 0 0;color:var(--ink);}

/* pillars */
#pillars{background:var(--bg);padding:150px 48px 60px;}
.pillars-grid{max-width:1280px;margin:0 auto;display:grid;grid-template-columns:200px 1fr;gap:64px;}
.rail{position:sticky;top:140px;align-self:start;height:max-content;}
.rail .inner{border-top:1px solid var(--line);padding-top:24px;display:flex;flex-direction:column;gap:26px;}
.rail .item{display:flex;align-items:center;gap:12px;color:#9DA8B6;transition:color .5s linear;}
.rail .item.active{color:var(--ink);}
.rail .item .diamond{width:5px;height:5px;opacity:0;transition:opacity .5s linear;}
.rail .item.active .diamond{opacity:1;}
.rail .item .n{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;}
.rail .item .nm{font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;opacity:.4;transition:opacity .5s linear;}
.rail .item.active .nm{opacity:1;}
.pillar{min-height:78vh;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;border-top:1px solid var(--line);padding:60px 0;}
.pillar:last-child{border-bottom:1px solid var(--line);}
.pillar .bignum{font-family:'Archivo',sans-serif;font-weight:600;font-size:96px;line-height:1;letter-spacing:.01em;color:var(--num);display:block;margin-bottom:18px;}
.pillar h3{font-family:'Archivo',sans-serif;font-weight:500;font-size:32px;letter-spacing:.04em;text-transform:uppercase;margin:0 0 6px;}
.pillar .subh{font-family:'Spectral',serif;font-style:italic;font-weight:400;font-size:19px;letter-spacing:.01em;color:var(--gold);margin:0 0 20px;}
.pillar p{max-width:400px;font-size:17px;line-height:1.72;color:var(--ink-soft);margin:0;}
/* posters carry their own composition — match each box to its native ratio so nothing crops */
.pillar .hatch{aspect-ratio:1086/1448;}
.pillar[data-pillar="2"] .hatch{aspect-ratio:1024/1536;}

/* diagnostic */
#diagnostic{background:var(--dark);padding:130px 48px;}
#diagnostic .inner{max-width:980px;margin:0 auto;}
#diagnostic .head{text-align:center;margin-bottom:54px;}
#diagnostic .head .eb{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.32em;text-transform:uppercase;color:var(--dark-gold);}
#diagnostic .head h2{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(34px,4.6vw,62px);line-height:1.0;letter-spacing:.01em;text-transform:uppercase;margin:22px 0 0;color:#EDEEEF;}
.dxbox{border:1px solid rgba(255,255,255,.12);background:var(--dark-2);min-height:440px;display:flex;flex-direction:column;}
.dx-disclaim{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:#5C636A;text-align:center;margin:22px 0 0;}
.dx-intro{flex:1;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:72px 56px;}
.dx-intro p{max-width:520px;font-size:19px;line-height:1.7;color:#C7CBCF;margin:0 0 40px;font-weight:200;}
.dx-btn-light{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--dark);background:#EDEEEF;border:none;padding:17px 34px;cursor:pointer;display:inline-flex;align-items:center;gap:12px;transition:background .3s;text-decoration:none;}
.dx-btn-light:hover{background:#fff;}
.dx-q{flex:1;display:flex;flex-direction:column;padding:48px 56px;}
.dx-qtop{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid rgba(255,255,255,.1);padding-bottom:20px;margin-bottom:34px;}
.dx-qtop .cnt{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.22em;color:var(--dark-gold);}
.dx-qtop .cnt small{color:#5C636A;}
.dx-back{font-family:'IBM Plex Mono',monospace;font-size:10.5px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute2);background:none;border:none;cursor:pointer;transition:color .3s;}
.dx-back:hover{color:#EDEEEF;}
.dx-q h3{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(24px,3vw,34px);line-height:1.12;letter-spacing:.02em;text-transform:uppercase;color:#EDEEEF;margin:0 0 34px;max-width:640px;}
.dx-opts{display:flex;flex-direction:column;gap:12px;}
.dx-opt{display:flex;align-items:center;gap:18px;text-align:left;width:100%;background:rgba(255,255,255,.02);border:1px solid rgba(255,255,255,.12);padding:19px 22px;cursor:pointer;transition:border-color .4s linear, background .4s linear;}
.dx-opt:hover{border-color:var(--dark-gold);background:rgba(194,168,120,.06);}
.dx-opt .tag{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.18em;color:var(--dark-gold);flex:none;}
.dx-opt .lbl{font-family:'Spectral',serif;font-size:17px;color:#D7DADD;font-weight:300;}
.dx-res{flex:1;padding:48px 56px;}
.dx-restop{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid rgba(255,255,255,.1);padding-bottom:20px;margin-bottom:36px;}
.dx-restop .eb{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.26em;text-transform:uppercase;color:var(--dark-gold);}
.dx-bars{display:flex;flex-direction:column;gap:22px;margin-bottom:52px;}
.dx-bar{display:grid;grid-template-columns:200px 1fr 56px;align-items:center;gap:20px;}
.dx-bar .name{display:flex;align-items:baseline;gap:12px;}
.dx-bar .name .n{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.16em;color:#5C636A;}
.dx-bar .name .l{font-family:'Archivo',sans-serif;font-weight:500;font-size:14px;letter-spacing:.06em;text-transform:uppercase;color:#EDEEEF;}
.dx-bar .track{height:2px;background:rgba(255,255,255,.1);position:relative;}
.dx-bar .track i{position:absolute;left:0;top:0;bottom:0;width:0;background:var(--dark-gold);transition:width 1s cubic-bezier(.16,1,.3,1);}
.dx-bar .pct{font-family:'IBM Plex Mono',monospace;font-size:13px;letter-spacing:.08em;color:#D7DADD;text-align:right;}
.dx-reg-eb{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.26em;text-transform:uppercase;color:var(--dark-gold);display:block;margin-bottom:24px;}
.dx-reg{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-bottom:44px;}
.dx-card{text-decoration:none;border:1px solid rgba(255,255,255,.12);padding:22px;display:flex;flex-direction:column;gap:10px;transition:border-color .4s linear;}
.dx-card:hover{border-color:var(--dark-gold);}
.dx-card .top{display:flex;align-items:center;justify-content:space-between;}
.dx-card .top .lbl{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute2);}
.dx-card .top .flag{font-family:'IBM Plex Mono',monospace;font-size:9px;letter-spacing:.18em;text-transform:uppercase;color:var(--dark);background:var(--dark-gold);padding:3px 8px;}
.dx-card .nm{font-family:'Archivo',sans-serif;font-weight:500;font-size:18px;letter-spacing:.02em;text-transform:uppercase;color:#EDEEEF;}
.dx-card .det{font-family:'Spectral',serif;font-size:14px;line-height:1.55;color:#9AA0A6;font-weight:300;}
.dx-actions{display:flex;align-items:center;gap:20px;flex-wrap:wrap;}
.dx-book{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:#C7CBCF;text-decoration:none;border-bottom:1px solid rgba(255,255,255,.2);padding-bottom:4px;transition:border-color .3s;}
.dx-book:hover{border-color:var(--dark-gold);}

/* practice */
#practice{background:var(--bg);padding:150px 48px;}
#practice .grid{max-width:1280px;margin:0 auto;display:grid;grid-template-columns:.9fr 1.1fr;gap:72px;align-items:center;}
#practice .photo{position:relative;aspect-ratio:4/5;overflow:hidden;}
#practice .photo img{width:100%;height:100%;object-fit:cover;}
#practice .photo .cap{position:absolute;left:0;bottom:0;padding:28px;}
#practice h2{font-size:clamp(32px,4vw,54px);line-height:1.04;margin:22px 0 26px;}
#practice p{max-width:480px;font-size:18px;line-height:1.74;color:var(--ink-soft);margin:0 0 36px;}
.stats{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line);max-width:480px;}
.stats .cell{background:var(--bg);padding:24px;}
.stats .cell .big{font-family:'Archivo',sans-serif;font-weight:600;font-size:32px;color:var(--ink);}
.stats .cell .lbl{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--mute);display:block;margin-top:6px;}

/* gallery */
#gallery{background:var(--bg);padding:0 48px 150px;}
#gallery .head{display:flex;align-items:flex-end;justify-content:space-between;border-top:1px solid var(--line);padding-top:30px;margin-bottom:40px;}
#gallery h2{font-size:clamp(28px,3.4vw,44px);line-height:1.02;letter-spacing:.02em;margin:18px 0 0;}
#gallery .cases{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;}
#gallery .case{aspect-ratio:3/4;}
#gallery .case .cap span{font-size:9px;letter-spacing:.2em;border:none;background:none;padding:16px;}

/* answer hubs */
#hubs{background:var(--dark);padding:140px 48px;}
#hubs .head{max-width:680px;margin-bottom:54px;}
#hubs .head .eb{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.3em;text-transform:uppercase;color:var(--dark-gold);}
#hubs .head h2{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(30px,3.8vw,50px);line-height:1.02;letter-spacing:.01em;text-transform:uppercase;margin:22px 0 0;color:#EDEEEF;}
#hubs .cards{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;}
#hubs .card{text-decoration:none;border:1px solid rgba(255,255,255,.12);padding:32px;min-height:230px;display:flex;flex-direction:column;justify-content:space-between;transition:border-color .4s linear, background .4s linear;}
#hubs .card:hover{border-color:var(--dark-gold);background:rgba(194,168,120,.04);}
#hubs .card .kind{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--dark-gold);}
#hubs .card h3{font-family:'Archivo',sans-serif;font-weight:500;font-size:24px;letter-spacing:.03em;text-transform:uppercase;color:#EDEEEF;margin:0 0 12px;}
#hubs .card .read{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute2);}

/* contact / visit */
#contact .contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px;align-items:center;border-top:1px solid var(--line);padding-top:60px;}
.contact-lines{display:flex;flex-direction:column;gap:18px;}
.contact-lines .cl-label{display:block;font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--mute);margin-bottom:5px;}
.contact-lines a{font-family:'Spectral',serif;font-size:18px;color:var(--ink);text-decoration:none;line-height:1.5;transition:color .3s;}
.contact-lines a:hover{color:var(--gold);}
#contact .map{position:relative;aspect-ratio:4/3;border:1px solid var(--line);overflow:hidden;filter:grayscale(.45) contrast(1.04);}
#contact .map iframe{position:absolute;inset:0;width:100%;height:100%;border:0;}
@media(max-width:980px){#contact .contact-grid{grid-template-columns:1fr;}}

/* footer */
footer{position:relative;overflow:hidden;background:var(--bg);padding:96px 40px 56px;}
footer .footer-bg{position:absolute;inset:0;z-index:0;pointer-events:none;
  background:url("assets/office-banner.png") center/cover no-repeat;opacity:.42;
  -webkit-mask-image:linear-gradient(90deg,transparent 0%,#000 24%,#000 76%,transparent 100%);
  mask-image:linear-gradient(90deg,transparent 0%,#000 24%,#000 76%,transparent 100%);}
footer .grid,footer .bottom{position:relative;z-index:1;}
footer .grid{max-width:none;margin:0;display:flex;align-items:flex-start;justify-content:space-between;gap:48px;border-bottom:1px solid var(--line);padding:0 1.25in 56px;}
footer .grid > .col{text-align:right;}
footer .w{font-family:'Archivo',sans-serif;font-weight:600;font-size:clamp(40px,6vw,84px);letter-spacing:.06em;text-transform:uppercase;color:var(--ink);line-height:.9;display:block;}
footer .tag{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:var(--mute);margin:18px 0 0;}
footer .col{display:flex;flex-direction:column;align-items:flex-end;gap:14px;}
footer .col .h{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.22em;text-transform:uppercase;color:#9DA8B6;margin-bottom:6px;}
footer .col a,footer .col span.x{font-family:'Spectral',serif;font-size:15px;color:var(--ink-soft);text-decoration:none;line-height:1.6;transition:color .3s;}
footer .col a:hover{color:var(--ink);}
footer .bottom{max-width:1280px;margin:0 auto;display:flex;align-items:center;justify-content:space-between;padding-top:28px;flex-wrap:wrap;gap:16px;}
footer .bottom span{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:#9DA8B6;}

@media(max-width:980px){
  .hero .content{padding:130px 28px 70px;}
  .pillars-grid{grid-template-columns:1fr;} .rail{display:none;}
  .pillar,#practice .grid,#gallery .cases,#hubs .cards,.dx-reg,footer .grid{grid-template-columns:1fr;}
  .dx-bar{grid-template-columns:140px 1fr 48px;}
  header.nav nav a:not(.cta){display:none;}
}

/* ============ WOVEN COPY SECTIONS ============ */

/* why hair loss happens */
#why{position:relative;overflow:hidden;background:var(--bg);padding:140px 48px 40px;}
.why-stage{position:absolute;top:0;bottom:0;right:0;width:62%;z-index:0;pointer-events:none;overflow:hidden;background:transparent;
  opacity:.4;filter:grayscale(1) brightness(1.18) contrast(.95);transform:scale(1.04);animation:heroKen 30s ease-out both;
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 38%,#000 100%);
  mask-image:linear-gradient(90deg,transparent 0,#000 38%,#000 100%);}
#why .wrap{position:relative;z-index:1;}
#why .why-head{max-width:760px;}
#why .why-head p{font-size:17px;line-height:1.75;color:var(--ink-soft);margin:24px 0 0;}
.why-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:56px 0 0;}
.why-card{border:1px solid var(--line);padding:34px 28px;display:flex;flex-direction:column;gap:14px;transition:border-color .4s linear, background .4s linear;}
.why-card:hover{border-color:var(--gold);background:#fff;}
.why-card .n{font-family:'Archivo',sans-serif;font-weight:600;font-size:40px;color:var(--num);line-height:1;}
.why-card .nm{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink);}
.why-cta{margin:50px 0 0;}

/* pillar lead (benefit line woven above the plain-language mechanism) */
.pillar p.lead{max-width:420px;font-family:'Spectral',serif;font-size:18.5px;line-height:1.58;color:var(--ink);font-weight:400;margin:0 0 16px;}
.pillars-cta{text-align:center;padding:80px 0 10px;}

/* diagnostic modal */
.dx-modal{position:fixed;inset:0;z-index:200;display:none;}
.dx-modal.open{display:block;}
.dx-modal-overlay{position:absolute;inset:0;background:rgba(8,11,15,.80);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);animation:dxFade .4s ease both;}
.dx-modal-panel{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:min(980px,calc(100vw - 40px));max-height:calc(100vh - 56px);overflow:auto;background:var(--dark);border:1px solid rgba(255,255,255,.12);padding:52px 44px 38px;animation:dxRise .5s cubic-bezier(.16,1,.3,1) both;}
.dx-modal-x{position:absolute;top:18px;right:22px;background:none;border:none;color:#9AA0A6;font-size:30px;line-height:1;cursor:pointer;transition:color .3s;z-index:2;}
.dx-modal-x:hover{color:#EDEEEF;}
.dx-modal-head{text-align:center;margin-bottom:38px;}
.dx-modal-head .eb{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.32em;text-transform:uppercase;color:var(--dark-gold);}
.dx-modal-head h2{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(28px,4vw,48px);line-height:1.0;letter-spacing:.01em;text-transform:uppercase;margin:18px 0 0;color:#EDEEEF;}
@keyframes dxFade{from{opacity:0;}to{opacity:1;}}
@keyframes dxRise{from{opacity:0;transform:translate(-50%,-46%);}to{opacity:1;transform:translate(-50%,-50%);}}
body.dx-lock{overflow:hidden;}

/* three levels of support */
#levels{background:var(--bg);padding:40px 48px 150px;}
#levels .levels-head{max-width:680px;}
#levels .levels-head p{font-size:18px;line-height:1.74;color:var(--ink-soft);margin:22px 0 0;}
.levels-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin:56px 0 0;}
.level{background:var(--bg);padding:48px 40px;}
.level .lv{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;color:var(--gold);}
.level h3{font-family:'Archivo',sans-serif;font-weight:500;font-size:26px;letter-spacing:.03em;text-transform:uppercase;color:var(--ink);margin:20px 0 14px;}
.level p{font-size:16px;line-height:1.66;color:var(--ink-soft);margin:0;}
.levels-cta{margin:46px 0 0;}

/* practice cta */
#practice .pr-cta{margin-top:38px;}

/* featured solutions */
#solutions{background:var(--bg);padding:30px 48px 150px;}
#solutions .sol-head{max-width:760px;border-top:1px solid var(--line);padding-top:30px;margin-bottom:48px;}
.sol-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;}
.sol-card{text-decoration:none;border:1px solid var(--line);padding:40px 32px;min-height:260px;display:flex;flex-direction:column;transition:border-color .4s linear, background .4s linear;}
.sol-card:hover{border-color:var(--gold);background:#fff;}
.sol-card .kind{font-family:'Archivo',sans-serif;font-weight:500;font-size:22px;letter-spacing:.03em;text-transform:uppercase;color:var(--ink);}
.sol-card p{font-size:16px;line-height:1.66;color:var(--ink-soft);margin:16px 0 0;flex:1;}
.sol-card .shop{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold);margin-top:24px;}

/* expert guidance band (dark) */
#guidance{background:var(--dark);padding:120px 48px;}
#guidance .band{max-width:1280px;margin:0 auto;display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:center;}
#guidance .eb{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.3em;text-transform:uppercase;color:var(--dark-gold);}
#guidance h2{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(30px,3.8vw,50px);line-height:1.04;letter-spacing:.01em;text-transform:uppercase;color:#EDEEEF;margin:22px 0 24px;}
#guidance p{font-size:18px;line-height:1.74;color:#C7CBCF;margin:0;max-width:520px;font-weight:300;}
.band-cta{display:flex;flex-direction:column;align-items:flex-start;gap:22px;}
.band-alt{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:#C7CBCF;text-decoration:none;border-bottom:1px solid rgba(255,255,255,.2);padding-bottom:4px;transition:border-color .3s;}
.band-alt:hover{border-color:var(--dark-gold);}

/* what to expect timeline */
#expect{background:var(--bg);padding:150px 48px;}
#expect .exp-head{max-width:680px;}
#expect .exp-head p{font-size:18px;line-height:1.74;color:var(--ink-soft);margin:22px 0 0;}
.timeline{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:60px 0 0;}
.tl{border-top:2px solid var(--gold);padding:26px 4px 0;}
.tl .mo{font-family:'IBM Plex Mono',monospace;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute);}
.tl h3{font-family:'Archivo',sans-serif;font-weight:500;font-size:24px;letter-spacing:.02em;text-transform:uppercase;color:var(--ink);margin:14px 0 0;line-height:1.1;}

/* final cta band */
#finalcta{background:var(--bg);padding:140px 48px;border-top:1px solid var(--line);}
#finalcta .fin{max-width:820px;margin:0 auto;text-align:center;}
#finalcta h2{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(36px,5vw,68px);line-height:1.0;letter-spacing:.01em;text-transform:uppercase;color:var(--ink);margin:0;}
#finalcta p{font-size:19px;line-height:1.7;color:var(--ink-soft);margin:28px auto 40px;max-width:600px;}
.fin-cta{display:flex;align-items:center;justify-content:center;gap:24px;flex-wrap:wrap;}

/* proof marquee */
#gallery .head{display:block;text-align:center;border-top:1px solid var(--line);max-width:1280px;margin:0 auto 54px;padding:30px 48px 0;}
#gallery .head h2{font-size:clamp(30px,4vw,56px);margin:18px 0 0;}
.marquee{overflow:hidden;position:relative;
  -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 6%,#000 94%,transparent 100%);
  mask-image:linear-gradient(90deg,transparent 0,#000 6%,#000 94%,transparent 100%);}
.mq-track{display:flex;gap:18px;width:max-content;padding:0 9px;animation:mqScroll 90s linear infinite;}
.marquee:hover .mq-track{animation-play-state:paused;}
@keyframes mqScroll{from{transform:translateX(0);}to{transform:translateX(-50%);}}
.mq-card{flex:0 0 auto;width:300px;height:440px;border:1px solid var(--line);overflow:hidden;background:#fff;}
.mq-result{position:relative;display:flex;flex-direction:column;}
.mq-result .ba{position:relative;flex:1;overflow:hidden;}
.mq-result .ba+.ba{border-top:1px solid var(--line);}
.mq-result .ba img{width:100%;height:100%;object-fit:cover;object-position:center top;transform:scale(1.8);transform-origin:center top;}
.mq-logo{position:absolute;left:14px;bottom:12px;width:104px;height:auto;z-index:3;opacity:.82;pointer-events:none;
  filter:brightness(0) invert(1) drop-shadow(0 1px 2px rgba(0,0,0,.6));}
.mq-result .tag{position:absolute;top:10px;left:10px;font-family:'IBM Plex Mono',monospace;font-size:9px;letter-spacing:.2em;text-transform:uppercase;color:#fff;background:rgba(19,24,33,.66);padding:4px 9px;}
.mq-quote{background:var(--dark);display:flex;flex-direction:column;justify-content:center;padding:38px 32px;}
.mq-quote .qm{font-family:'Archivo',sans-serif;font-weight:600;font-size:64px;line-height:.5;color:var(--dark-gold);margin-bottom:22px;}
.mq-quote p{font-family:'Spectral',serif;font-style:italic;font-size:19px;line-height:1.5;color:#EDEEEF;margin:0 0 24px;font-weight:300;}
.mq-quote .by{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.18em;text-transform:uppercase;color:var(--dark-gold);}
.mq-disclaim{text-align:center;font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);margin:42px 0 0;}

/* booking / lead-capture modal */
.book-panel{max-width:680px;}
.book-form{display:flex;flex-direction:column;gap:18px;}
.book-form .bf-row{display:grid;grid-template-columns:1fr 1fr;gap:18px;}
.book-form label{display:flex;flex-direction:column;gap:8px;font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--dark-gold);}
.book-form input,.book-form select,.book-form textarea{font-family:'Spectral',serif;font-size:16px;font-weight:300;color:#EDEEEF;background:rgba(255,255,255,.03);border:1px solid rgba(255,255,255,.14);padding:13px 14px;transition:border-color .3s;}
.book-form input::placeholder,.book-form textarea::placeholder{color:#5C636A;}
.book-form input:focus,.book-form select:focus,.book-form textarea:focus{outline:none;border-color:var(--dark-gold);}
.book-form select{appearance:none;-webkit-appearance:none;cursor:pointer;}
.book-form textarea{resize:vertical;}
.book-form .dx-btn-light{align-self:flex-start;margin-top:6px;}
.bf-fine{font-family:'IBM Plex Mono',monospace;font-size:9.5px;letter-spacing:.1em;text-transform:uppercase;color:#5C636A;margin:0;line-height:1.7;}
.book-done{text-align:center;padding:34px 10px 14px;}
.book-done .bd-check{display:inline-flex;align-items:center;justify-content:center;width:60px;height:60px;border-radius:50%;border:1px solid var(--dark-gold);color:var(--dark-gold);font-size:26px;margin-bottom:24px;}
.book-done h3{font-family:'Archivo',sans-serif;font-weight:500;font-size:28px;letter-spacing:.03em;text-transform:uppercase;color:#EDEEEF;margin:0 0 14px;}
.book-done p{font-family:'Spectral',serif;font-size:17px;line-height:1.6;color:#C7CBCF;max-width:440px;margin:0 auto 28px;font-weight:300;}

@media(max-width:980px){
  .why-grid,.levels-grid,.sol-grid,.timeline,#guidance .band{grid-template-columns:1fr;}
  .dx-modal-panel{padding:44px 22px 30px;}
  .book-form .bf-row{grid-template-columns:1fr;}
}

/* ============ SUBPAGE PRIMITIVES (scarless.html / about.html) ============ */
.psec{padding:120px 48px;background:var(--bg);}
.psec .wrap{max-width:1280px;margin:0 auto;}
.psec.tight{padding:80px 48px;}
.lede{max-width:820px;}
.lede .sec-h2{font-size:clamp(32px,4.2vw,56px);}
.prose{max-width:64ch;margin-top:26px;}
.prose p{font-size:18px;line-height:1.8;color:var(--ink-soft);margin:0 0 22px;}
.prose p:last-child{margin-bottom:0;}
.split2{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center;}
.dark-band{background:var(--dark);padding:120px 48px;}
.dark-band .wrap{max-width:1100px;margin:0 auto;}
.dark-band .eb{font-family:'IBM Plex Mono',monospace;font-size:11px;letter-spacing:.3em;text-transform:uppercase;color:var(--dark-gold);}
.dark-band h2{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(30px,4vw,52px);line-height:1.04;letter-spacing:.01em;text-transform:uppercase;color:#EDEEEF;margin:20px 0 26px;}
.dark-band p{font-size:18px;line-height:1.76;color:#C7CBCF;max-width:62ch;font-weight:300;margin:0 0 20px;}
.dark-band p:last-of-type{margin-bottom:0;}
.statline{display:flex;gap:54px;flex-wrap:wrap;margin-top:50px;}
.statline .s .n{font-family:'Archivo',sans-serif;font-weight:600;font-size:clamp(40px,5vw,58px);color:#EDEEEF;display:block;line-height:1;}
.statline .s .l{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.18em;text-transform:uppercase;color:var(--dark-gold);display:block;margin-top:10px;max-width:200px;}
.creds{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-top:50px;}
.creds .c{background:var(--bg);padding:32px 26px;}
.creds .c .ct{font-family:'Archivo',sans-serif;font-weight:500;font-size:18px;letter-spacing:.02em;text-transform:uppercase;color:var(--ink);margin:0 0 8px;}
.creds .c .cd{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);}
.faq{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);max-width:920px;}
.faq .qa{background:var(--bg);padding:34px 34px;}
.faq .qa h3{font-family:'Archivo',sans-serif;font-weight:500;font-size:19px;letter-spacing:.02em;text-transform:uppercase;color:var(--ink);margin:0 0 12px;}
.faq .qa p{font-size:16px;line-height:1.7;color:var(--ink-soft);margin:0;}
.cta-band{text-align:center;padding:130px 48px;border-top:1px solid var(--line);background:var(--bg);}
.cta-band h2{font-family:'Archivo',sans-serif;font-weight:500;font-size:clamp(34px,4.8vw,62px);line-height:1.0;letter-spacing:.01em;text-transform:uppercase;color:var(--ink);margin:0 auto;max-width:16ch;}
.cta-band .row{display:flex;gap:24px;justify-content:center;flex-wrap:wrap;margin-top:36px;}
.compliance{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);text-align:center;padding:0 48px 70px;background:var(--bg);}
@media(max-width:980px){.split2{grid-template-columns:1fr;}.creds{grid-template-columns:1fr;}}

/* affiliation logo strip — uniform monochrome */
.afil{background:var(--bg);border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:38px 48px;}
.afil .row{max-width:1280px;margin:0 auto;display:flex;align-items:center;justify-content:center;gap:clamp(28px,5vw,60px);flex-wrap:wrap;}
.afil .lbl{font-family:'IBM Plex Mono',monospace;font-size:10px;letter-spacing:.28em;text-transform:uppercase;color:var(--mute);}
.afil img{height:44px;width:auto;filter:grayscale(1) contrast(.85) opacity(.6);mix-blend-mode:multiply;transition:filter .4s ease;}
.afil img:hover{filter:grayscale(0) opacity(1);}
